Launching a New Pet Product

The pet industry is thriving, but that also means it’s more competitive. Launching a product is going to come with its challenges, namely making sure people know it exists and understand the benefits, so that they’ll want to buy it. There’s no set way to launch a pet product, but if you do want your launch to be a success, you need to find the opportunities to create a buzz and raise its profile.

If it’s a business to business product, where you need to get other businesses on side, you should ensure there’s plenty of press around the launch. One way to do this is to visit pet shows and events to raise the profile of your business and product, giving presentations and having a stall, so that people can come and visit you and you can tell them about your product. It’s important the press around the launch is right, with good press releases and quality interviews where relevant.