In the age of the internet, there are probably hundreds of thousands of pet products in existence that you have no idea about – even when you work in the pet industry yourself. These are difficult to track down and to know about, which is where your market research comes in. You need to understand the market you are wanting to enter, and know what competition you have out there so that you can make informed decisions about the routes you will go down.
If you are already in the pet industry, your task may be easier. You may have seen other products in development, and can recognise what needs to be done. If not, you will have a much bigger task on your hands. Either way, understanding your market is essential and you must know where your own product idea would fit in, in order to succeed and begin with product development.
Pet products can sell very well indeed – the marketplace is booming, in fact. There are so many options for you to sell your product and do very well from it, as long as you have the right support and can get it seen by the right people. Usually, this means getting it into pet shops so that it can be sold on a larger scale. You are never going to sell as much yourself, unless you have a very well-known brand that people actively look for.
You should already have good contacts if you are in the industry – if you don’t, it’s time to start making them. Attend pet product events and get to know the protocol for the launch process and how to advertise business to business. The more contacts you make, the better. You can then begin pitching your product to the people who can sell it for you.
Dog grooming is fun, rewarding and creative, the perfect combination for pet lovers who want to work with dogs. You can train to become a groomer at any point in your life, as long as you know how to make sure you are setting yourself up to succeed.
First, make sure your qualification or training course is right for you. It might be that you need to work flexibly around an existing job, in which case, choose a part time course. If you can train full time, you will be able to develop quickly and become a dog groomer in no time at all.
Speak to the people who you will be working with to find out what the day to day work is actually like. If you aren’t set on grooming as a career, think about getting some work experience first. Offer to volunteer in a pet grooming environment to get an understanding of it.
The pet industry is where the money is at an can be incredibly lucrative. For anyone with building and fit out experience, a career fitting out pet shops can be a great career move. It will certainly bring in lots of work and once you get a good reputation, there will be many shop owners wanting your services.
Start off by approaching new pet shops – look out for business yourself and ask around in the building trade. You never know who people will know and they can often point you in the right direction. Secure the job by tendering for it, and showing that your commercial experience will help you.
Once you have some experience, let the results speak for themselves. Show that you know the essential industry skills, like fitting out animal enclosures and shop counters, and make it clear that you understand the industry as a whole. Your passion will show through for you.
Working in a pet industry means you are operating in a crowded marketplace. There are lots of ideas an innovations floating around, and often with very good backing as well. If you do want to launch a new product, it’s perfectly possible to do so – after all, this industry is huge. However, you must have a good plan of action to make sure it is successful.
Research is going to be a key part of the process for you. You will have to make sure your product is as unique as you think it is, and check that you are coming up with something that people will actually use. Carry out consumer research, as well as brand research to make sure your product isn’t already on the market.
It’s important you know pets will love it, too! Look up pets’ most popular products in pet shops and see how your product will fit into the marketplace.
Pet Trade Online
For pet retail businesses, finding new and intriguing products for their customers is a massively important area for them. We see new pet products being released all of the time, with many of them helping to improve the quality of life both for you and your pet. This is why pet trade websites can be so important to the pet industry, as the most effective and up to date channel for conveying new product information from manufacturers to retailers, and then on to pet owners.