How to Bring a Pet Product to Market

The pet industry is enormous and there is a lot of opportunity there. If you are thinking of bringing out a pet product, it could be a good decision for you and your business. There are a number of routes into the market, you will be pleased to know.

It is important to test your idea thoroughly before you decide on its final design. Carry out plenty of market research with pet owners and pet stores to see if they would buy your product. You can also look into the current marketplace to work out how much competition you have.

Once the idea has been finalised, you need to get the product designed and produced. Do not rush this process – make sure the design meets your standards and will meet the expectations of your market research groups. You will then need to use your business and negotiation skills to sell it to pet product suppliers.

Can a Horse be a Family Pet?

Horses are beautiful, loving animals – even if they are not the most intelligent at times! There is a lot that you can gain from having a horse as part of your household. Can they ever really be classed as pets in the traditional sense, though?

Bear in mind that a horse is going to need a lot more care than many pets, even dogs. They will need regular exercise, and lots of it. If you don’t have your own stables and fields, you will need to arrange somewhere to keep your horse that has the right conditions for them. It is also going to be a very expensive animal to look after. The food alone is going to cost so much more than any other type of pet.

Having a horse is a great idea if you and your family love horse riding. It could be hard to regard a horse as a family pet though, as they need so much care and attention.

How to Advertise your Pet Business

Running a business in the pet industry can be rewarding and profitable, giving you the chance to do something you love and make money at the same time. You need to be secure in the amount of business you are able to get, which is why you will need to advertise your company successfully.

The pet industry is ever growing but also niche. If you are going to advertise internally, for example, if you are a pet shop looking for new suppliers, then you can use trade magazines and websites to great advantage. You will find lots of advertising opportunities for your business, getting your name known amongst the key players in the pet industry.

Advertising to end users can also be done in this way. If you are featured in reputable publications, pet owners are more likely to be willing to put their trust in you. Advertise and get your name out there when you can.

Choosing the Right Bedding for your Pet

There are so many different pet bedding options around. How do you know which one is right for your pet? There is no definitive answer – you will need to base you conclusion on your particular type of pet and its preferred sleeping habits.

If you’re not sure, try out some different types of bedding. Pets like hamsters or mice may prefer sawdust but they might prefer something like shredded cardboard or hay inside their sleeping area. Look in pet wholesale stores to see what is available.

Bear in mind that certain types of bedding won’t be right for certain pets. Bedding types like straw and hay may seem cosy but they can also cause injuries. It is easy for small parts of the bedding to break off and embed themselves in places like your pet’s eye. Do plenty of research into the recommendations for your animals and buy quality pet care products from licensed pet stores.

Advertising in a Pet Trade Magazine

Pet trade magazines are consumed by a variety of people working in the pet trade. This makes them the perfect place to advertise if you run a pet-related business. Whether you have your own pet shop, you run a grooming service or you sell wholesale pet food, you could find yourself new customers by advertising in magazines for the pet trade.

Get in touch with some of the most popular magazines in the industry to find out what your options are. They will have different advertising packages available and many of them will be really flexible. Think about which of your pet products you want to promote, how you want to promote them and whether you have any offers. For example, if you are clearing your stock of dog grooming brushes, consider advertising a special price on these for a limited time. Advertising can have excellent benefits for your pet business.



  • Pet Trade Online

    For pet retail businesses, finding new and intriguing products for their customers is a massively important area for them. We see new pet products being released all of the time, with many of them helping to improve the quality of life both for you and your pet. This is why pet trade websites can be so important to the pet industry, as the most effective and up to date channel for conveying new product information from manufacturers to retailers, and then on to pet owners.