Attending your First Pet Industry Exhibition: Defining your Goals
Visiting trade shows and exhibitions is always a good way to network, keep up-to-date with developments and promote your own business at the same time. If you’re thinking of attending your first pet exhibition, it can be exciting, but equally, you need to know how to make the most of the experience. It will pay off for your pet business if you spend some time first thinking about your goals and committing them to memory, so you’ll have a way of measuring your success at your pet exhibition or event.
At a pet exhibition, many different businesses will come together from the pet industry to showcase products and network with each other. This presents you with a vast variety of opportunities, whatever you goals might be. The main thing for you to get the most out of it is to work out exactly what your individual goals are. Before booking your place at the exhibition, it’s worth finding out which other businesses are attending. It’s important you select an exhibition that’s as relevant for you as possible – if you run a business designing new dog toys, there’s no point attending an event that focuses on equestrian products, or marine pet care. This will quickly narrow down your options.
Setting your goals ahead of visting a pet industry exhibition
These are some examples of the kinds of goals you may want to consider ahead of your first pet industry event:
- Goals related to brand awareness. A pet exhibition can be the perfect place to let other professionals know your business exists.
- Networking. You have an unmatched opportunity to meet other professionals in your industry, network, get to know them a little better and make great business contacts.
- Discovering new suppliers. Lots of suppliers attend exhibitions and form new connections with other business. If you’re looking to expend your supply chain, this is a great chance to do so.
- Finding specific business services. If you need a service such as fitting out a pet shop or delivery for your pet product, you might be able to find options at the right type of exhibition.
- Getting a better price on current services. You can find out if what you’re paying is a fair price by networking with others and, if it isn’t, look for new options.
How will you know if you’ve achieved your goals?
Make sure your goals are actionable and measurable. Rather than setting a goal such as ‘handing out business cards’, set a goal that’s something like ‘learn about new organic pet food suppliers in my area’. When you come away from the exhibition, you can list the different suppliers you’ve discovered to check whether you’ve achieved your goal. Make sure you have a clear plan in mind of what you want your goals to be, written down so that you can keep track of them over time. This will also be a good way to see how your business has developed, and the role that attending a pet exhibition has played in this. When you’re questioning whether to attend more in future, you will instantly be able to see what you’ve achieved to date from going to these kinds of pet events.