Category Archives: Pet Products
Working in a pet industry means you are operating in a crowded marketplace. There are lots of ideas an innovations floating around, and often with very good backing as well. If you do want to launch a new product, it’s perfectly possible to do so – after all, this industry is huge. However, you must have a good plan of action to make sure it is successful.
Research is going to be a key part of the process for you. You will have to make sure your product is as unique as you think it is, and check that you are coming up with something that people will actually use. Carry out consumer research, as well as brand research to make sure your product isn’t already on the market.
It’s important you know pets will love it, too! Look up pets’ most popular products in pet shops and see how your product will fit into the marketplace.
A pet business is a little different to a normal business. It needs to think about two lots of personalities – the people and the animals. The animals very much need to be a priority, but then again, so do the people who are running the business. Here are some things to help you run a successful pet business:
- Employ passionate people. You can teach people skills, but you can’t teach them to love animals. Employ people who genuinely love pets and want to work with them.
- Never lose sight of why you do what you do. It’s easy to get bogged down in business admin and stock control. Remember the pets, the animals you love, and why you care about them.
- Keep a business head on. At the same time, you need to be a dispassionate business person sometimes. Be organised – its for the good of the people you employ, the pets you love, and your business.
The pet industry is enormous and there is a lot of opportunity there. If you are thinking of bringing out a pet product, it could be a good decision for you and your business. There are a number of routes into the market, you will be pleased to know.
It is important to test your idea thoroughly before you decide on its final design. Carry out plenty of market research with pet owners and pet stores to see if they would buy your product. You can also look into the current marketplace to work out how much competition you have.
Once the idea has been finalised, you need to get the product designed and produced. Do not rush this process – make sure the design meets your standards and will meet the expectations of your market research groups. You will then need to use your business and negotiation skills to sell it to pet product suppliers.
Running a business in the pet industry can be rewarding and profitable, giving you the chance to do something you love and make money at the same time. You need to be secure in the amount of business you are able to get, which is why you will need to advertise your company successfully.
The pet industry is ever growing but also niche. If you are going to advertise internally, for example, if you are a pet shop looking for new suppliers, then you can use trade magazines and websites to great advantage. You will find lots of advertising opportunities for your business, getting your name known amongst the key players in the pet industry.
Advertising to end users can also be done in this way. If you are featured in reputable publications, pet owners are more likely to be willing to put their trust in you. Advertise and get your name out there when you can.
Pet trade magazines are consumed by a variety of people working in the pet trade. This makes them the perfect place to advertise if you run a pet-related business. Whether you have your own pet shop, you run a grooming service or you sell wholesale pet food, you could find yourself new customers by advertising in magazines for the pet trade.
Get in touch with some of the most popular magazines in the industry to find out what your options are. They will have different advertising packages available and many of them will be really flexible. Think about which of your pet products you want to promote, how you want to promote them and whether you have any offers. For example, if you are clearing your stock of dog grooming brushes, consider advertising a special price on these for a limited time. Advertising can have excellent benefits for your pet business.