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In the age of the internet, there are probably hundreds of thousands of pet products in existence that you have no idea about – even when you work in the pet industry yourself. These are difficult to track down and to know about, which is where your market research comes in. You need to understand the market you are wanting to enter, and know what competition you have out there so that you can make informed decisions about the routes you will go down.
If you are already in the pet industry, your task may be easier. You may have seen other products in development, and can recognise what needs to be done. If not, you will have a much bigger task on your hands. Either way, understanding your market is essential and you must know where your own product idea would fit in, in order to succeed and begin with product development.
Pet products can sell very well indeed – the marketplace is booming, in fact. There are so many options for you to sell your product and do very well from it, as long as you have the right support and can get it seen by the right people. Usually, this means getting it into pet shops so that it can be sold on a larger scale. You are never going to sell as much yourself, unless you have a very well-known brand that people actively look for.
You should already have good contacts if you are in the industry – if you don’t, it’s time to start making them. Attend pet product events and get to know the protocol for the launch process and how to advertise business to business. The more contacts you make, the better. You can then begin pitching your product to the people who can sell it for you.
A dog, goat, squirrel, rabbit or cat make great pets but then comes the time when you and your darling have to part. There are many reasons why one would sell their pets and should you decide to sell yours or open a pet shop, there are 5 pet marketing lessons to learn for assured success:
Start by putting up fliers in your neighbourhood to inform people about your intention to sell. You need to make your posters unique to spike people’s interest in what you have to say. Presentable fliers with legible writing and clear pictures are more likely to receive a response from potential buyers. Extend your pet marketing campaign to the online marketplace to increase visibility and odds of selling. Describe the pet in the most concise manner, ensuring that you provide all information that buyers would need. Breed, sex, health, age are things you should never leave out of initial advert.Read more: Pet Marketing Strategies for Individuals and Businesses
A dog is for life. Once it is taken into the home it immediately becomes one of the family and your responsibility. Just like a child, it is important to teach your pet all about obedience. When they start out as puppies, you will often face problems such as biting, a mess on the carpet, constant begging, barking late at night and other issues. By considering puppy training classes in Northampton, you can help the new member of your family to adapt to their permanent environment. The classes will not only be a fun few hours, but you will also learn some valuable lessons and essential knowledge.
Taking some puppy classes will help your dog to remain safe at all times. Look at the difference in disobedient pets with no respect, often you will find them roaming the streets which can lead to many causes of danger. What if a car speeds down the street, an uncontrollable dog could easily run after it and get into an accident. Then there is the issue of theft, fighting and general trouble. Animals are entitled to their freedom, but like a child they have to learn as they go. Obedience is the only sure way to keep them safe.Read more: The Benefits of Teaching your Dog Obedience
Pets are companion animals that bring a lot of joy to every home. However, they may come with higher expenses than you previously anticipated for. Pet shop supplies such as food, bedding and cleaning tools are not as cheap as most people would want to believe. If you spend a lot of your money on these supplies you need to think of a strategy on how to save money and still be able to adequately provide maximum health and wellness for your pets. Whether you keep a cat, dog, bird, fish or reptile the following tips will help you achieve your objective.
- Buy Pet Food in Bulk
The secret to saving money on items is in buying them in bulk and if possible at wholesale prices. Larger quantity of pet shop supplies always cost less money. On the contrary, buying a pack or two of supplies ends up costing you a lot of money and you keep on going back to the online store all the time. For instance, a big bag of dog’s bones will last you a couple of weeks and save you money as well as time and energy involved in repeated daily purchases.
- Measure Pet Food Portion
Most pet owners estimate the amount of food to feed their companion animals. There is a great likelihood that estimation over feeds them and hence makes you overspend money unnecessarily. A good strategy is to measure just the right portion of food every time you feed them and remember to maintain the portion measurement at all times. This way your pet food stock will last for longer and you will most definitely spend less money on the supply.Read more: 5 Tips on How To Save Money on Pet Supplies