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The pet trade can refer to any kind of business that is within the pet industry – it’s a vibrant, lively place to work for the right kind of person. Due to its current popularity, more people are moving into pet related jobs, but they won’t always have the right intentions. They might be doing it for the money, or they might be thinking that it will be an easier industry to work in than their previous one. Neither of these are good reasons for entering into the pet trade – they’re not good reasons for starting most kinds of businesses! You need to have the passion and drive to work in a particular industry if you are going to succeed, and this was never more true than of the pet trade.
The pet trade can be a wonderful, stimulating environment if you are the right kind of person for it. Going into it because of a passion and a drive to succeed is the best reason to be there, setting you up for success in just the right way. You will be more willing to work hard to get to where you want to be with your pet shop, pet product distribution business, pet administration services provider… whatever area you enter into, it’s likely to be a lot more productive for you.
These are some of the key criteria for success in the pet industry:
- You love animals and want them to be a bigger part of your life. Most people go into the pet industry because of a love of animals first and foremost. You will be much more likely to succeed if you are going into the industry with your eyes open and a real drive to work with animals. If you open a business like a pet shop or a dog grooming business, you will get to work hands on with animals every day. If you want to work more behind the scenes, there are many opportunities to be on the product development, retail and distribution side, or perhaps to work in marketing for pet products. The kinds of people who want to do this tend to be passionate about animal care and welfare, wanting to make animals’ lives better.
- You want to help people as well. It isn’t just about the animals, it’s also about the owners. They are the ones you will be selling to, who will be buying pet products from you. Marketing to owners is important, so you will most likely be someone who likes people, wants to work with them and has people facing experience.
- You are hardworking and motivated. The pet trade is the perfect place for people who are passionate and driven. If you have big business ideas and are willing to do whatever it takes to make them happen, you are the kind of person who will thrive. You will need to work hard to get your voice heard, but if you do so, there are many opportunities for success.
In the age of the internet, there are probably hundreds of thousands of pet products in existence that you have no idea about – even when you work in the pet industry yourself. These are difficult to track down and to know about, which is where your market research comes in. You need to understand the market you are wanting to enter, and know what competition you have out there so that you can make informed decisions about the routes you will go down.
If you are already in the pet industry, your task may be easier. You may have seen other products in development, and can recognise what needs to be done. If not, you will have a much bigger task on your hands. Either way, understanding your market is essential and you must know where your own product idea would fit in, in order to succeed and begin with product development.
Pet products can sell very well indeed – the marketplace is booming, in fact. There are so many options for you to sell your product and do very well from it, as long as you have the right support and can get it seen by the right people. Usually, this means getting it into pet shops so that it can be sold on a larger scale. You are never going to sell as much yourself, unless you have a very well-known brand that people actively look for.
You should already have good contacts if you are in the industry – if you don’t, it’s time to start making them. Attend pet product events and get to know the protocol for the launch process and how to advertise business to business. The more contacts you make, the better. You can then begin pitching your product to the people who can sell it for you.
A dog, goat, squirrel, rabbit or cat make great pets but then comes the time when you and your darling have to part. There are many reasons why one would sell their pets and should you decide to sell yours or open a pet shop, there are 5 pet marketing lessons to learn for assured success:
Start by putting up fliers in your neighbourhood to inform people about your intention to sell. You need to make your posters unique to spike people’s interest in what you have to say. Presentable fliers with legible writing and clear pictures are more likely to receive a response from potential buyers. Extend your pet marketing campaign to the online marketplace to increase visibility and odds of selling. Describe the pet in the most concise manner, ensuring that you provide all information that buyers would need. Breed, sex, health, age are things you should never leave out of initial advert.Read more: Pet Marketing Strategies for Individuals and Businesses
A dog is for life. Once it is taken into the home it immediately becomes one of the family and your responsibility. Just like a child, it is important to teach your pet all about obedience. When they start out as puppies, you will often face problems such as biting, a mess on the carpet, constant begging, barking late at night and other issues. By considering puppy training classes in Northampton, you can help the new member of your family to adapt to their permanent environment. The classes will not only be a fun few hours, but you will also learn some valuable lessons and essential knowledge.
Taking some puppy classes will help your dog to remain safe at all times. Look at the difference in disobedient pets with no respect, often you will find them roaming the streets which can lead to many causes of danger. What if a car speeds down the street, an uncontrollable dog could easily run after it and get into an accident. Then there is the issue of theft, fighting and general trouble. Animals are entitled to their freedom, but like a child they have to learn as they go. Obedience is the only sure way to keep them safe.Read more: The Benefits of Teaching your Dog Obedience