Category Archives: Pets

Market Research – Essential for Pet Products

In the age of the internet, there are probably hundreds of thousands of pet products in existence that you have no idea about – even when you work in the pet industry yourself. These are difficult to track down and to know about, which is where your market research comes in. You need to understand the market you are wanting to enter, and know what competition you have out there so that you can make informed decisions about the routes you will go down.

If you are already in the pet industry, your task may be easier. You may have seen other products in development, and can recognise what needs to be done. If not, you will have a much bigger task on your hands. Either way, understanding your market is essential and you must know where your own product idea would fit in, in order to succeed and begin with product development.



Getting your Pet Product into Shops

Pet products can sell very well indeed – the marketplace is booming, in fact. There are so many options for you to sell your product and do very well from it, as long as you have the right support and can get it seen by the right people. Usually, this means getting it into pet shops so that it can be sold on a larger scale. You are never going to sell as much yourself, unless you have a very well-known brand that people actively look for.

You should already have good contacts if you are in the industry – if you don’t, it’s time to start making them. Attend pet product events and get to know the protocol for the launch process and how to advertise business to business. The more contacts you make, the better. You can then begin pitching your product to the people who can sell it for you.



How to Research for the Launch of a New Pet Product

Working in a pet industry means you are operating in a crowded marketplace. There are lots of ideas an innovations floating around, and often with very good backing as well. If you do want to launch a new product, it’s perfectly possible to do so – after all, this industry is huge. However, you must have a good plan of action to make sure it is successful.

Research is going to be a key part of the process for you. You will have to make sure your product is as unique as you think it is, and check that you are coming up with something that people will actually use. Carry out consumer research, as well as brand research to make sure your product isn’t already on the market.

It’s important you know pets will love it, too! Look up pets’ most popular products in pet shops and see how your product will fit into the marketplace.



Hiring a Dog Walker

A dog walker will be able to walk and look after your pet for you whilst you are at work, away or busy. They will usually visit your home, pick up your dog and take them for a walk, which is all part of the service. You will have a schedule with them, agreed in advance to make sure your dog is always looked after.

If you are looking to hire a dog walker, you will need to find someone you can trust. They don’t necessarily need to have a lot of experience, as long as they get on with your dog and provide a reliable service. You will often be able to find good dog walkers on dog walking websites, which set you up with people in your local area. It is usually advisable for you to meet them, with your dog, to see the chemistry. Some walkers can also provide training for an additional cost.



What is a Pet Trade Event?

The pet trade is rapidly growing and is a major UK industry. Pet trade events give businesses in the pet industry the chance to showcase their products, letting the world know exactly what they can offer. These kinds of events are important in the pet industry and really help businesses to thrive, by promoting their products and giving businesses a good platform to network.

Pet events might fall into two general categories – pet events for businesses and events for the public.The type of event you choose to exhibit at will all depend on what you want to achieve. If you are looking to network with other businesses, visit a trade only show. This gives you the chance to really catch up with your industry, stay on top of its latest developments ad meet other businesses who are working in similar areas as you. Trade shows have played a major part in launching pet businesses for many people.

What happens at a pet trade event? 

Usually at a pet trade event, there will be people from various areas of the industry showing their products and services. There could be various different things going on – some of the most popular are:

  • Stalls and exhibits. This is where exhibitors set up stalls to show people their products. They might have leaflets and promotional products to give away, as well as the actual products themselves. If people offer services, such as dog grooming or pet training, then they can also give people information about these.
  • Live demonstrations. There will often be live demonstrations going on, for the people whose businesses work better when being shown. This allows them to show people what they can do. It could be anything, from an IT programme for pet shops to a new training method for pet owner to use.
  • Giveaways and competitions. Events will usually be running some kind of promotion to entice pet businesses in. You can enter yourself into various competitions and see if you can win something beneficial for your business. This will often be beneficial for your business and will help you find out about other products on the market.
  • Networking. This is a great way to meet other pet businesses and explore the marketplace in general. It is especially beneficial if you are looking for something to help with your business, such as a new product range to sell, a new supplier or a new kind of business system. If you meet people who are like minded and who want to help your business, as well as promote their own, you might be able to get products for some very reasonable prices.

If you are going to go to a pet business event, make sure you register in advance – the most popular ones can get booked up very quickly. It might also cost money if you want to exhibit there, so find out about packages and the cheapest ways of being able to attend. You could also find out about whether you are able to take part in live demonstrations.



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