Who is Going to Thrive in the Pet Trade?
The pet trade can refer to any kind of business that is within the pet industry – it’s a vibrant, lively place to work for the right kind of person. Due to its current popularity, more people are moving into pet related jobs, but they won’t always have the right intentions. They might be doing it for the money, or they might be thinking that it will be an easier industry to work in than their previous one. Neither of these are good reasons for entering into the pet trade – they’re not good reasons for starting most kinds of businesses! You need to have the passion and drive to work in a particular industry if you are going to succeed, and this was never more true than of the pet trade.
The pet trade can be a wonderful, stimulating environment if you are the right kind of person for it. Going into it because of a passion and a drive to succeed is the best reason to be there, setting you up for success in just the right way. You will be more willing to work hard to get to where you want to be with your pet shop, pet product distribution business, pet administration services provider… whatever area you enter into, it’s likely to be a lot more productive for you.
These are some of the key criteria for success in the pet industry:
- You love animals and want them to be a bigger part of your life. Most people go into the pet industry because of a love of animals first and foremost. You will be much more likely to succeed if you are going into the industry with your eyes open and a real drive to work with animals. If you open a business like a pet shop or a dog grooming business, you will get to work hands on with animals every day. If you want to work more behind the scenes, there are many opportunities to be on the product development, retail and distribution side, or perhaps to work in marketing for pet products. The kinds of people who want to do this tend to be passionate about animal care and welfare, wanting to make animals’ lives better.
- You want to help people as well. It isn’t just about the animals, it’s also about the owners. They are the ones you will be selling to, who will be buying pet products from you. Marketing to owners is important, so you will most likely be someone who likes people, wants to work with them and has people facing experience.
- You are hardworking and motivated. The pet trade is the perfect place for people who are passionate and driven. If you have big business ideas and are willing to do whatever it takes to make them happen, you are the kind of person who will thrive. You will need to work hard to get your voice heard, but if you do so, there are many opportunities for success.