What is a Pet Trade Event?
The pet trade is rapidly growing and is a major UK industry. Pet trade events give businesses in the pet industry the chance to showcase their products, letting the world know exactly what they can offer. These kinds of events are important in the pet industry and really help businesses to thrive, by promoting their products and giving businesses a good platform to network.
Pet events might fall into two general categories – pet events for businesses and events for the public.The type of event you choose to exhibit at will all depend on what you want to achieve. If you are looking to network with other businesses, visit a trade only show. This gives you the chance to really catch up with your industry, stay on top of its latest developments ad meet other businesses who are working in similar areas as you. Trade shows have played a major part in launching pet businesses for many people.
What happens at a pet trade event?
Usually at a pet trade event, there will be people from various areas of the industry showing their products and services. There could be various different things going on – some of the most popular are:
- Stalls and exhibits. This is where exhibitors set up stalls to show people their products. They might have leaflets and promotional products to give away, as well as the actual products themselves. If people offer services, such as dog grooming or pet training, then they can also give people information about these.
- Live demonstrations. There will often be live demonstrations going on, for the people whose businesses work better when being shown. This allows them to show people what they can do. It could be anything, from an IT programme for pet shops to a new training method for pet owner to use.
- Giveaways and competitions. Events will usually be running some kind of promotion to entice pet businesses in. You can enter yourself into various competitions and see if you can win something beneficial for your business. This will often be beneficial for your business and will help you find out about other products on the market.
- Networking. This is a great way to meet other pet businesses and explore the marketplace in general. It is especially beneficial if you are looking for something to help with your business, such as a new product range to sell, a new supplier or a new kind of business system. If you meet people who are like minded and who want to help your business, as well as promote their own, you might be able to get products for some very reasonable prices.
If you are going to go to a pet business event, make sure you register in advance – the most popular ones can get booked up very quickly. It might also cost money if you want to exhibit there, so find out about packages and the cheapest ways of being able to attend. You could also find out about whether you are able to take part in live demonstrations.